Leveraging advanced data collection and geo-marketing capabilities
Project
We supported our client – a company producing innovative wine preservation systems – in the definition of its marketing strategy for the French market, so far mainly untapped. The challenge resided in the definition of a targeted geo-marketing strategy, requiring data to identify ‘super geographies’ and ‘super consumers’.
Contribution
We leveraged analytics capabilities to:
- Collect local information about B2B customers (locations of wine bars, wineries, restaurants, retailers, …)
- Compute geographical KPIs (CAGR, penetration rates, etc.)
- Identify most performing areas
- Display information in an appealing and intuitive way
- Design an interactive web-based geo-marketing intelligence monitoring application
In addition, we also developed the market sizing methodology to estimate French B2B market size of price.
Outcome
- Marketing strategy to increase sales on the French market
- Definition of several scenario + test and learn implementations
- Very positive feedback from Executive Committee – innovation / quality of analysis / quality of deliverables